President and CEO of The Ohio State University Alumni Association
Jim Smith’s role as senior vice president of alumni relations and president and CEO of The Ohio State University Alumni Association is actually his third act as a Buckeye. He earned a master’s in Sports Management from Ohio State in 1991 and returned four years later as associate athletics director. Prior to his current role, Jim served as executive vice president and chief marketing and revenue officer of the NFL’s Atlanta Falcons. His more than 20-year career also has included a marketing post at the World Wrestling Federation and a successful five-year run leading the Columbus Crew as president and general manager.
Jim’s main vision for the alumni association revolves around activating the passion of Buckeye alumni by enhancing the profile of their beloved university, therefore empowering them to change the world. His goal as a leader is to help the organization move forward by tackling issues that impact fellow Buckeyes in all stages of their life, and to be a think-tank harnessing multiple facets of this great university. OSU’s strength of academia and research with the knowledge, experience, and business intellect of Buckeye alumni throughout the world needs to continue to be showcased in order to truly make a difference.
The OSUAA will be the place Buckeyes come for their lifelong connection to Ohio State, and this is true on a personal level for Jim as well. He met his wife, Polly, while a student here. They have three daughters and a son.